First Lady of the United States Michelle Obama (@Flotus) will underline her commitment to and support for youth on the African continent by participating in the ground breaking African TV series and multimedia campaign, MTV Base Meets.
MTV
Base Meets Michelle Obama will be taped on 29 June
during the President and First Lady’s visit to South Africa. Mrs
Obama will deliver remarks and participate in a discussion with youth
at an event being organized by MTV Meets,
in conjunction with African youth and music channel MTV Base, and Google+. The
First Lady will be joined at the Sci-Bono Discovery Centre by teenagers from
across South Africa, as well as students in cities around the US joining
virtually in cities around the U.S. via Google+ Hangouts in: Los Angeles,
California; Kansas City, Missouri; New York City, New York; and Houston, Texas.
This event will be streamed live on WhiteHouse.gov,
the White
House Google+ page and www.mtvbase.com.
MTV Base
Meets Michelle Obama will premiere
to 52 countries across sub-Saharan African on MTV Base (DStv Channel
322) on Friday 19 July @ 17.00 (repeats Saturday 20 July @ 13.30 CAT, Sunday 21
July @ 10.00 CAT, Monday 22 July @ 20.30 CAT & Friday 26 July @ 20.00 CAT).
Multiple Grammy award winner, John Legend is
amongst the celebrity participants who will feature in the programme.
In
addition to the live Hangout, MTV Base Meets Michelle Obama will include
the First Lady’s meeting with a panel of four African youth, in which she will candidly
address their questions and exchange views on education.
MTV
Base will engage its social media communities in Africa in the
project by canvassing questions and discussion topics for Mrs Obama, as well as
embedding the Google+ Hangout on the MTV Base website and Facebook pages.
Speaking
on behalf of MTV Base, Alex Okosi, Senior Vice President & Managing
Director, Viacom International Media Networks (VIMN) Africa commented, “Mrs
Obama’s involvement in the MTV Base Meets programme reinforces
her commitment as an advocate for young people. Her tireless efforts to tackle
issues facing the youth - in Africa and around the world - is remarkable, and
we are excited to work with her in leveraging our platform to engage with young
people on the continent. Her extraordinary career and personal journey will be
an insightful and inspiring contribution to the programme.”
Created
and broadcast by MTV Base (DStv Channel 322), MTV’s dedicated youth and music channel
for sub-Saharan Africa, the long-running MTV Base Meets franchise is a
multimedia youth empowerment campaign which connects aspiring African youth
with key influencers or opinion formers from the worlds of politics, business, sports,
music and fashion. Previous high profile
influencers to appear on the series include former President Mandela, President Paul
Kagame of Rwanda, President Ellen Johnson-Sirleaf of
Liberia, music icon Hugh Masekela, actor Idris Elba, and businessman and
entrepreneur Sir Richard Branson.
To join
the conversation about MTV Base Meets Michelle Obama,
please go to www.mtvbase.com, join MTV
Base on Facebook at www.facebook.com/
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