Monday, 30 September 2013


The Alder Social Media Report & Rankings: Call for Participation - A Report on Nigeria’s Top Social Media Brands and Personalities

Alder Consulting, the Creative Intelligence Company is set to introduce another landmark report - the Alder Social Media Report (ASMR). The Alder Social Media Report (ASMR) is a presentation of Nigeria’s most impactful and innovative social media brands (corporate, government, institutional and personal). The comprehensive report will feature articles and analyses from local and international contributors. The polls have commenced and the final report is due in December, 2013. This is a call for the public to participate in the polls.

This is not the first time Alder Consulting is launching a significant report. In 2001, Alder introduced the first ever brand report in Nigeria, the Alder Brand Report (ABR). The Alder Social Media Report (ASMR) will analyse the impact of social media on commerce, governance, politics, entertainment, media, religion and social welfare.

Social Bakers, an analytics company reports that between 2012 & 2013, Facebook users in Nigeria grew from 5.5 million to 11 million, making it one of Facebook’s fastest growing markets and largest political advertising markets., a news website posits that there are 48 million Nigerians on social media. The Alder Social Media Report (ASMR) will provide information on the influence of mobile penetration on social media growth in Nigeria.

Leke Alder, Principal, Alder Consulting says "The Alder Social Media Report (ASMR) will provide data for corporate planning and decision making and at the same time give social media denizens an opportunity to assess brands that use social media effectively."

The ranking of brands will take a crowd sourced approach, incorporating a public poll and assessment by independent social media analysts, brand professionals and academics. To participate in the rankings for the Alder Social Media Report (ASMR) and nominate brands, kindly visit Nominations close on October 25, 2013.


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