It’s official! Amidst high expectations, HIP TV's 24-hour DSTV channel will go live on Friday October 18, the company announced today.
The news and lifestyle channel, which is already widely anticipated by millions across the world, will be ushered in by a fabulous live event to hold at the Intercontinental Hotel, Victoria Island, Lagos.

Executive producer and founder Ayo Animashaun assures that “The channel will do Nigeria proud, and make us all proud to be Nigerians.”

The channel will offer rich content on news, events, documentaries, rotations, red carpet events, features, interviews and many more. Other confirmed shows include Music Everywhere as well as Streetz and Exclusive Interview.

HIP TV is the broadcast arm of Smooth Promotions, Nigeria's leading media, awards and ideas company, with other properties including Hip Hop World Magazine, The Headies, Street Hop and Veterans' Nite in its bouquet.

HIP TV was launched in 2007. Six years on, it is widely regarded as the number one music programme from Nigeria, and has been syndicated across several terrestrial platforms in Nigeria. The company also has two robust websites and, which have also helped to firmly establish the Hip Hop World brand in today’s entertainment world.

The launching of Hip TV on the DSTV and GOTV platforms is a huge step in Ayo Animashaun’s dream of providing Nigerians with high quality entertainment content.
HIP TV will broadcast on Channel 324 on DSTV and on GOTV to millions of viewers in over 40 African countries.

Founder Ayo Animashaun is a journalist and administrator who published his first magazine at 25.
Created in 1995, Hip Hop World Magazine has been Nigeria’s number one magazine for contemporary music for close to two decades. In 2006, he established the Hip Hop World Awards (now known as The Headies) to reward artistes, music video directors and producers as well as celebrate the architects and legends of the Nigerian music industry. Today, the Headies is the undisputed authentic reward for artistic ingenuity.

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